If a tree falls in the forest and no LIVING thing is around to hear it, did it really make a sound? Honestly, I have no idea. What I do know is this. If you build an awesome business and nobody knows it exists, you will probably close your doors much sooner than later.
In sales, visibility is very important to stay on your target markets radar. Networking is a great way to do that. And don’t only network at your local chamber of commerce (while I do recommend that highly). Network where your target market is networking. Join an organization or association related to your target market.
For instance, a mortgage broker can benefit greatly from joining the local Realtors Association. A sales pro in life insurance may benefit from joining the local restaurant owners association. The next step after joining is to get involved, volunteer and be of service. Dr Ivan Misner built his multi-national organization BNI on the principal of Givers Gain.
Know who your target market is, where they are congregating and be very visible to them. 100% Visibility.